Nexcel Marketing

Globally, consumer engagement is the next frontier for value-adding marketing services. At Nexcel Marketing, we bring brands to life by employing innovative tactics to recruit, engage, connect, involve and convert the core audience.

Experiential-Consumer Activation

The market place is a war-front with so many brands struggling to gain attention and capture the minds of the consumers mostly through the mass media channels.

By implication, the barrage of information coming through these channels greatly reduces the effectiveness of traditional marketing.

The market place is a war-front with so many brands struggling to gain attention and capture the minds of the consumers mostly through the mass media channels.

Beyond conventional advertising, brands must connect emotionally with their target market in order to develop a loyal relationship. ‘Face-to-face’ educational interaction equates to messages from brands being understood, experienced and ultimately purchased by their target market.

Nexcel Experiential strives to be a leading partner not only in consumer promotions but also in educational drives as well as Cause Related Marketing initiatives – with our ability to provide accurate mass and niche targeted marketing solutions. What’s more, we’re at the forefront of innovation as we constantly refine our strategies to keep them fresh and effective.

Nexcel Experiential creates memorable interactive consumer brand experiences with added value. We creatively enhance your consumer promotional activities by adding sassy dimensions such as touch, feel, smell, taste that entice consumers to interact with your brand.

Experiential-Consumer Activation

The market place is a war-front with so many brands struggling to gain attention and capture the minds of the consumers mostly through the mass media channels.

By implication, the barrage of information coming through these channels greatly reduces the effectiveness of traditional marketing.

Consumers today want the touch, feel, taste and smell element when deciding on which product/service to purchase.

Beyond conventional advertising, brands must connect emotionally with their target market in order to develop a loyal relationship. ‘Face-to-face’ educational interaction equates to messages from brands being understood, experienced and ultimately purchased by their target market.

Nexcel Experiential strives to be a leading partner not only in consumer promotions but also in educational drives as well as Cause Related Marketing initiatives – with our ability to provide accurate mass and niche targeted marketing solutions. What’s more, we’re at the forefront of innovation as we constantly refine our strategies to keep them fresh and effective.

Nexcel Experiential creates memorable interactive consumer brand experiences with added value. We creatively enhance your consumer promotional activities by adding sassy dimensions such as touch, feel, smell, taste that entice consumers to interact with your brand.

In-Store Activation

In-Store Activations provide the last opportunity at the point of sale to induce purchase. Over the years, Nexcel Marketing has been partnering with some BTL agencies to provide appropriate personnel and technology to deliver memorable in-store activations for leading brands pan-Nigeria.

Nexcel has now taken this drive further to offer an end-to-end range of In-Store solutions covering all major retail and wholesale trade channels. All tailor-made to ensure quantifiable sales results.

These services include:

In-Store promotions & sampling

Custom designed, high-tech/high–touch/high-impact trade activations

And all our interventions are developed taking the trade conditions and brand requirements into consideration to deliver the following benefits:

Induce Sales

Motivate brand switching

Flexible staffing solutions (including the selection, recruiting and training of promoters)

Ad hoc (daily rate – short term campaigns)

On-site store checks

State-of-the-art reporting

In-Store Activation

In-Store Activations provide the last opportunity at the point of sale to induce purchase. Over the years, Nexcel Marketing has been partnering with some BTL agencies to provide appropriate personnel and technology to deliver memorable in-store activations for leading brands pan-Nigeria.

Nexcel has now taken this drive further to offer an end-to-end range of In-Store solutions covering all major retail and wholesale trade channels. All tailor-made to ensure quantifiable sales results.

These services include:

– In-Store promotions & sampling
– Custom designed, high-tech/high–touch/high-impact trade activations

And all our interventions are developed taking the trade conditions and brand requirements into consideration to deliver the following benefits:

– Induce Sales
– Motivate brand switching
– Flexible staffing solutions (including the selection, recruiting and training of promoters)
– Ad hoc (daily rate – short term campaigns)
– On-site store checks
– State-of-the-art reporting