The market place is a war-front with so many brands struggling to gain attention and capture the minds of the consumers mostly through the mass media channels.
By implication, the barrage of information coming through these channels greatly reduces the effectiveness of traditional marketing.
Consumers today want the touch, feel, taste and smell element when deciding on which product/service to purchase.
Beyond conventional advertising, brands must connect emotionally with their target market in order to develop a loyal relationship. ‘Face-to-face’ educational interaction equates to messages from brands being understood, experienced and ultimately purchased by their target market.
Nexcel Experiential strives to be a leading partner not only in consumer promotions but also in educational drives as well as Cause Related Marketing initiatives – with our ability to provide accurate mass and niche targeted marketing solutions. What’s more, we’re at the forefront of innovation as we constantly refine our strategies to keep them fresh and effective.
Nexcel Experiential creates memorable interactive consumer brand experiences with added value. We creatively enhance your consumer promotional activities by adding sassy dimensions such as touch, feel, smell, taste that entice consumers to interact with your brand.