May & Baker Nigeria Plc

Activation

May & Baker Paracetamol Market Women Initiative Campaign

Scope

Lagos and Ota

The Brief

To implement the market women initiative campaign through an engaging, interactive and educative drama /dance in order to increase brand visibility and connection within the major drug markets and May and Baker Office environs in Lagos and Ogun States.

The Execution Dimension

The focal point was on the market women within those locations selected across Lagos and Ota. Brand edutainment was created to drive home the brand objectives among the audiences. Highlight of the activities carried out to connect the audience emotionally to the brand via POS materials deployment, product sampling, sales, brand edutainment, question & answer sessions themed around the brand efficacy and unique selling points, dancing competition and talent display.

The Result

The Business objective to communicate the brand efficacy, and also using the platform to create brand visibility and presence for the brand was achieved. All KPIs were delivered as agreed and on time.