BLUE DESIGNED ICONGlaxo Smithkline (GSK)

Activation

Ambient Branding in Lagos University Teaching Hospital (LASUTH)

Scope

Within LASUTH Premises

The Brief

To create Strategic BTL Visibility for Lucozade Brand in the hospital environment.

The Execution Dimension

Agency came up with creative concept of the Location/Way Finding map of the Hospital which was branded and deployed at key touch points within the hospital premises.

 

The Result

The Lucozade Branded Signages were deployed effectively which impacted positively on the visibility of the brand within the hospital .