BLUE DESIGNED ICONVitabiotics BRT Brand Activation


Vitabotics Nigeria Ltd.
Lagos, Nigeria


Strategic BRT Branding Campaign


Lagos Metropolis

The Brief

To create brand visibility and massive awareness via creative BRT branding on both the internal and external parts of BRT Buses.

Execution Dimension

The target was the commuters and passers-by of the BRT / LAG buses that ply on the major roads across Lagos metropolis.

The Result

10 BRT buses that move in different major roads across Lagos metropolis were internally and externally branded and used to achieved the brand objectives of creating massive awareness and visibility. This resulted in a 50 percent increase in Sales while the campaign lasted.