Neighbourhood Promo and New Showroom Launch
To create brand visibility, massive awareness and presence across the city while leveraging on the platform to improve footfall at the showroom ,generate leads and improve patronage of JMG Generators.
The Execution Dimension
The campaign targeted the general public using persuasive good looking Brand ambassadors that had one on one interaction with the targeted audience, brand communications materials were distributed to achieve the campaign objectives. The showrooms were also properly re-branded with flags deployed and creative light boxes.
All the touch points as agreed were activated and the key performance indicators were effectively delivered on time.