Norton by Symantec

Event

Norton Africa Re-sellers Program

Venue

Protea Hotel, Lagos-Nigeria

The Brief

To re-introduce Norton Symantec into its market category via updating / training of a cross-section of Norton end-user interface Re-sellers in Nigeria on the new and improved features of Norton. Also, to further strengthen the emotional tie between them & Norton Symantec as a brand.

The Execution Dimension

Focus was on the Re-sellers in Nigeria in an experiential engagement . The major highlights of the engagement were brand lectures, brand talk, entertainment, product demo & product endorsement to drive home the brand objectives to the core audience.

The Result

The objective of the event to reawaken and reconnect the brand to the audience was achieved. All KPI’s were delivered on time and as agreed.