Ena Foods Industries Limited

Activation

Ena Milk Market Entry Campaign

Scope

Lagos Metropolis

The Brief

To create brand visibility, massive awareness and presence via high-tech mechanism across Lagos while leveraging on the platform to motivate usage.

The Execution Dimension

The campaign targeted the general public via the High-tech Mobile outdoor– ADVERTISING VAN, and good looking Brand ambassadors that had one on one interaction with the audience and also distributed brand communications materials, to achieve the campaign objectives.

The Result

All the touch points as agreed were activated and the key performance indicators were effectively delivered on time.