Laterna Ventures Limited

Activation

Neighbourhood Promotion

Scope

Lagos Metropolis

The Brief

To create strong top of the mind awareness and brand visibility among the core audience in an engaging and interactive manner via distribution of communication materials in some selected densely populated neighbourhoods and places of worship within Lagos metropolis.

The Execution Dimension

Emphasis was on the members of those selected places of worship within Lagos metropolis. High point of the engagement was the use of branded skaters to distribute the brand communication materials and also communicate the Laterna’s service offering to the core audience.

The Result

Communication materials were distributed effectively across those selected places of worship as agreed and on time which impacted positively on the Sales at Laterna outlets .