JMG Generators

Activation

Neighbourhood Promo and New Showroom Launch

Scope

Lagos Metropolis

The Brief

To create brand visibility, massive awareness and presence across the city while leveraging on the platform to improve footfall at the showroom ,generate leads and improve patronage of JMG Generators.

The Execution Dimension

The campaign targeted the general public using persuasive good looking Brand ambassadors that had one on one interaction with the targeted audience, brand communications materials were distributed to achieve the campaign objectives. The showrooms were also properly re-branded with flags deployed and creative light boxes.

The Result

All the touch points as agreed were activated and the key performance indicators were effectively delivered on time.