Norton by Symantec

Activation

Norton by Symantec POS Deployment Campaign

Scope

Lagos Metropolis

The Brief

To deploy POS Materials across Re-sellers’ outlets in Lagos so as to create brand visibility, in-store penetration and presence while leveraging on the platform to increase the bond between the brand and the target audience.

The Execution Dimension

Focus was on the Re-sellers in Lagos, Nigeria via POS Materials activation. The major highlight of the engagement was deployment of brand communication materials along the path to purchase corridor to drive home the brand objective to the core audience.

The Result

The POS Materials were properly and effectively deployed to All key Re-seller outlets across Lagos on-time and in-full.