BLUE DESIGNED ICONWiko Mobile

Event

Channel Partners Product Launch

Venue

Eko Hotels & Suites
Lagos, Nigeria

The Brief

To conduct a special Launch event of Wiko Mobile phones for Channel Partners in Nigeria .

The Execution Dimension

Focus was on the key channel partners pan-Nigeria and all major telco carriers. The launch was carefully executed to deliver on the brand promise of My Life My Rules and demonstrate the fun, youthful and different positioning of Wiko reputed as Europe’s fastest growing phone Brand.

 

The Result

The event objective to connect with the audience and build interest in the Wiko brand and products was achieved.